Wooing spoilt-for-choice travelers to visit a particular destination may be an uphill task, but the road gets much smoother if you have a celebrity vouching for its wonders.
You might be forgiven for thinking it to be a Hollywood romantic comedy. Zac Effron and Jessica Alba get their suitcases mixed up, and the search for the right bag leads to them finding each other, all heart eyes as the dust of the Dubai desert swirls around them.
Except, this “A Romance to Remember” is a promotional film commissioned by Dubai Tourism to get you to fall in love with the city.