Uganda has ramped up its tourism campaign by dedicating this year’s annual Pearl of Africa Tourism Expo to the continent, under the theme “Promoting intra-African Travel.”
The expo runs February 4 to 6 at Munyonyo Commonwealth Resort in Kampala.
Uganda Tourism Board chief executive officer Lilly Ajarova told the media in Kampala, that the expo seeks to penetrate further into the African market, while consolidating the already existing outlets.
“Africa is one of the fastest growing tourism markets just behind Asia and this market is what we are positioning ourselves to tap into,” Ms Ajarova said.
