It’s still way too early to tell whether it was the right decision to nix the Vistara brand, but Air India clearly has its work cut out for itself as the brand name also comes with a lot of baggage.
The Tatas will let go of Indian full-service carrier Vistara as they look to merge the airline with the more “internationally-recognized” Air India, Air India CEO Campbell Wilson said on Monday.
Wilson told news agency Press Trust of India that efforts would be made to retain some of the “Vistara heritage in that new manifestation.”
